Apple starts testing AI shopping assistant in the Apple Store app
Apple is rolling out a new AI-powered shopping assistant for the Apple Store app on iPhone and iPad to select users.
Following earlier reports that Apple was developing a new shopping assistant powered by artificial intelligence, the feature has now moved into the testing phase.
The company appears to be launching the new tool as part of an Early Preview program, making it available to a select group of users on iPhone and iPad.
The AI shopping assistant is designed to help customers navigate products, make informed choices, and streamline their shopping experience within the official Apple Store application.
This rollout highlights Apple's ongoing efforts to integrate advanced artificial intelligence capabilities into its retail and software ecosystems.
For the global tech community and mobile developers, observing how major players implement conversational and AI-driven features in e-commerce apps offers valuable insights into future industry standards.
