Apple will quickly become a dominant player in folding phones

Counterpoint Research has predicted that global foldable phone shipments will surpass 100 million units by the end of this year. The much-anticipated iPhone Ultra is expected to play a major driving role in this unprecedented market growth.

The research firm forecasts that Apple will capture 25 percent of the entire foldable market this year alone, and could potentially rise to become the single largest player by this time next year.

Competitive tension is already heating up in the industry. Notably, the Xiaomi 18 Fold is officially launching in China just one day before Apple's major event, a timing that is widely seen as strategically calculated.

For tech enthusiasts globally, Apple's entry into the folding phone arena signals a maturation of the form factor and promises accelerated adoption of foldable technology across different regions.

As Apple prepares to make its mark, competing manufacturers will likely ramp up their innovation and marketing efforts, ultimately benefiting consumers with more advanced and refined devices.