New iPhone 18 Pro price rises perhaps not as bad as some feared

Apple has hiked prices across its range of products over the past few months, but the iPhone lineup had so far escaped unscathed. That changed with the unveiling of the newest high-end iPhone models, including the iPhone 18 Pro, iPhone 18 Pro Max, and the brand new foldable device, the iPhone Duo.

However, a late-breaking report from Bloomberg indicates that the price increases may not be as severe as some feared. According to Mark Gurman, the iPhone 18 Pro and iPhone 18 Pro Max will cost $100 more than the previous generation, establishing a new starting price of $1199.

This pricing strategy comes as a relief to many tech enthusiasts who anticipated a much steeper jump amid global inflation and rising component costs. Keeping the increase to just $100 demonstrates Apple's careful approach to balancing profitability with consumer demand.

For the global tech market, including emerging regions where Apple's premium devices are highly sought after, understanding these baseline price adjustments is crucial for both retailers and end-users planning their upcoming purchases.

As the new lineup prepares to hit shelves, tech observers will closely monitor how these modest price adjustments impact consumer adoption rates, especially for the newly introduced foldable iPhone Duo alongside the traditional Pro models.