Apple limits iPhone Duo orders to two per customer to tackle scalping

Apple has introduced a strict limit on iPhone Duo orders, allowing a maximum of only two devices per customer in the US, UK, and various other markets.

This decision comes right after shipping dates for the newly launched device slipped into January of next year within minutes of pre-orders officially opening.

The move is widely seen as a direct effort by the tech giant to tackle the ongoing issue of scalping, where resellers purchase large volumes of supply-constrained products to flip them on eBay well above retail prices.

Such measures highlight the challenges manufacturers face during high-demand product launches and their efforts to ensure fair availability for genuine consumers.

By capping purchases, Apple aims to curb artificial shortages driven by resellers and maintain a stable distribution network globally.