Google expands AI Search ads globally as core ad growth slows

Google has officially announced the global expansion of its artificial intelligence-driven search advertisements. This strategic move comes at a time when the tech giant's core advertising revenue growth is experiencing a slowdown.

The major announcement coincided with the release of parent company Alphabet's third-quarter earnings report. During this period, the corporation's overall revenue grew by 25 percent year-over-year, reaching an impressive $127.6 billion.

Integrating advanced AI capabilities into search and advertising formats represents a critical shift for Google. The initiative aims to transform how users interact with search results while offering advertisers more sophisticated targeting tools.

As competition in the digital advertising sector intensifies, leveraging artificial intelligence has become essential for maintaining market leadership and satisfying modern advertiser demands.

For the tech and marketing community in Uzbekistan and the broader region, these global shifts highlight the increasing importance of AI-driven tools in digital campaigns and media strategy.