Report: iPhone 18 Pro sales down 4% in the US, but China drives 3.1% global growth

Counterpoint Research has released its latest market report detailing the global sales performance of the iPhone 18 Pro during its first three weeks on the market. The data provides an early look at how Apple's newest flagship is being received by consumers worldwide.

According to the findings, iPhone 18 Pro sales in the United States experienced a 4% decline compared to previous launch windows. This indicates a slight cooling in local consumer demand or a longer upgrade cycle among American smartphone users.

However, this domestic dip did not stall the device's worldwide momentum. The primary catalyst for offsetting the US decline was the Chinese market, where robust consumer interest helped drive a 3.1% increase in global sales.

The strong performance in China successfully cushioned the impact of the American slowdown, proving once again how vital Asian markets remain for Apple's overall financial health and global shipment volumes.

For technology enthusiasts and industry watchers in developing markets, global shipment shifts like these offer valuable context on manufacturing priorities, regional availability, and long-term device adoption trends.

Ultimately, the initial sales data for the iPhone 18 Pro highlights a divided regional start, where localized challenges in the US were successfully outweighed by strong consumer enthusiasm in China.