iPhone 18 Pro sales surpass 6 million units in China in under two weeks

Apple's latest flagship smartphone lineup continues to show robust commercial performance in major global markets. According to analytics data from RDObservation, cumulative sales of the iPhone 18 series in China have officially surpassed the 6 million milestone by late October 2026.

• Total sales of iPhone 18 series in China reached approximately 6.02 million units by October 25, 2026.
• Weekly sales surged by about 1.06 million smartphones between October 19 and October 25.
• Starting prices in China are set at 10,000 yuan ($1500) for Pro and 11,000 yuan ($1650) for Pro Max.
• Both flagship models are powered by the advanced A20 Pro system-on-chip.

Strong Market Performance in China

Market intelligence firm RDObservation reports that by the end of the 43rd week of 2026 (ending October 25), roughly 6.02 million units of the iPhone 18 lineup had been sold across mainland China. Just a week prior, cumulative sales stood at 4.96 million devices, indicating that the series added an impressive 1.06 million units in a span of only seven days.

Pricing and Hardware Highlights

The flagship lineup includes the iPhone 18 Pro and iPhone 18 Pro Max, which were unveiled by Apple during its major autumn product showcase on September 10. In the Chinese market, retail prices start at 10,000 yuan for the Pro model and climb to 11,000 yuan for the Pro Max version, roughly translating to $1500 and $1650 USD respectively.

Under the hood, both high-end models are equipped with the new A20 Pro SoC. Apple claims this next-generation silicon delivers unprecedented processing speeds and power efficiency for iPhones. Additionally, the devices feature upgraded camera systems designed to offer superior photography and videography capabilities.

Business Implications and Outlook

Achieving strong sales velocity in China is vital for Apple amidst intense competition from domestic smartphone manufacturers. Selling over a million units in a single week demonstrates that consumer appetite for Apple's top-tier hardware remains exceptionally high, validating the company's pricing strategy and technological investments in the A20 Pro architecture.