Apple officially launches the Apple Watch Series 12

Apple has officially announced the Apple Watch Series 12 at its September 9 product launch event, arriving roughly one year after the previous generation that included the Series 11, Ultra 3, and SE 3. The launch highlights Apple's continued commitment to updating its wearable lineup annually and pushing the boundaries of consumer health tech.

For context, last year's Series 11 launched at a starting price of $399 in 42mm and 46mm casing sizes. That generation brought notable upgrades to the wrist, including 5G connectivity, hypertension monitoring capabilities, a dedicated Sleep Score feature, stronger Ion-X glass protection, and improved overall battery life.

The new Apple Watch Series 12 builds upon this strong technological foundation, introducing further refinements to performance, health tracking, and daily utility. Apple continues to focus on making its smartwatch an indispensable companion for physical well-being and seamless connectivity.

As Apple devices maintain a strong following globally, including in emerging tech markets, the Series 12 is expected to attract tech enthusiasts and health-conscious consumers looking for the latest advancements in wearable computing and ecosystem integration.