Greg Joswiak discusses iPhone Duo in-store availability and demand ahead of launch

Ahead of the official iPhone Duo release day, Apple's Senior Vice President of Marketing, Greg Joswiak, spoke with TechRadar to discuss market demand and retail availability for the company's first foldable smartphone.

Friday marks the launch day for the iPhone Duo, prompting many eager customers to plan visits to Apple Stores after a notably messy pre-order period. With online delivery dates slipping quickly, in-store inventory has become a major focal point for buyers.

According to Joswiak, Apple did not ship all available units away during the pre-order phase. This provides a glimmer of hope for customers hoping to queue up at retail locations and secure a device on launch day.

As the very first foldable iPhone, this release represents a massive milestone for the tech industry. For global tech audiences, including markets following premium device rollouts closely, understanding retail stock dynamics offers a clear picture of how high-demand hardware launches are managed by Apple.