Apple SVP Greg Joswiak: 'We don’t feel threatened' by OpenAI hardware plans
Apple's Worldwide Marketing chief Greg Joswiak has addressed OpenAI's hardware ambitions and the current state of AI competition in Silicon Valley.

In a recent interview with TIME, Apple’s Senior Vice President of Worldwide Marketing, Greg “Joz” Joswiak, shared insights on the current artificial intelligence landscape and the competitive dynamics within Silicon Valley.
Addressing questions about new industry players, Joswiak explicitly stated that Apple does not feel threatened by OpenAI's reported hardware plans. The executive emphasized a sense of confidence in Apple's own path and ecosystem strategy.
The discussion also provided a broader look at Apple's perspective on technological advancements, hardware innovations, and market positioning amidst shifting industry trends.
Such executive remarks highlight the ongoing race for dominance in the AI and hardware sectors. For the global tech community, understanding how industry giants view each other's moves offers valuable context on where consumer technology is heading next.



