OpenAI will start watermarking ChatGPT’s text in the EU

The regulation of artificial intelligence is entering a new phase as major players adapt to local legal frameworks. According to TechCrunch, OpenAI will begin applying invisible watermarks to text generated by ChatGPT and Codex within the European Union in order to comply with the Artificial Intelligence Act (AI Act).

This watermarking technique is designed to make AI-generated content easier to identify, fostering greater transparency and helping users distinguish between human and machine-created text. Such compliance measures are becoming crucial as governments worldwide push for stricter oversight of generative technologies.

However, OpenAI acknowledges that the technology is not foolproof. The company notes that subsequent editing or paraphrasing of the text can make these invisible marks significantly harder to detect, presenting an ongoing challenge for content verification.

For the global tech community, including markets in Eastern Europe and Central Asia, these regulatory moves signal a shifting landscape where AI deployment must closely align with legal standards. Compliance with EU rules often sets a benchmark for international tech development.

Ultimately, OpenAI's initiative highlights the growing responsibility of AI developers to implement safety and traceability features. The long-term effectiveness of these text markers will depend on how they withstand user modifications and real-world editing practices.