John Ternus and Greg Joswiak reveal why now is the time for iPhone Duo
New Apple CEO John Ternus and marketing SVP Greg Joswiak discussed the company's entry into the foldable market.
Following this week's major Apple event, newly appointed CEO John Ternus and marketing senior vice president Greg Joswiak sat down for an exclusive interview with Tom's Guide and TechRadar. The discussion primarily focused on the newly unveiled iPhone 18 Pro and the much-discussed iPhone Duo.
Ternus and Joswiak elaborated on why Apple decided that now is the right time to enter the foldable device market. They discussed how technology maturity and shifting consumer expectations made this the optimal moment for the company's new hardware direction.
Additionally, John Ternus touched upon his personal feelings and reflections after completing his first week at the helm as Apple's CEO. He described the experience of stepping into the role as both challenging and deeply exhilarating.
For tech enthusiasts and industry observers globally, including emerging markets, Apple's move into foldables marks a significant milestone. Such pivotal shifts by major tech giants inevitably shape the future trajectory of the entire smartphone industry.
