Apple has added persistent ads to iOS, and it's driving users crazy
Discussions on Hacker News reveal that users are frustrated by the new, ever-present advertisements appearing in Settings, the App Store and other core iOS apps.
Recent iOS updates have introduced persistent ad blocks that appear in system apps such as Settings, the App Store and other core utilities.
Unlike typical banner ads, these promotions show up every time a user opens the settings menu or performs a search, and the option to turn them off completely is limited.
In the Hacker News thread, several commenters describe the ads as "intrusive," saying they disrupt everyday use of the iPhone and are nearly always visible on the screen.
Analysts suggest Apple is pursuing this move to boost its services revenue, as advertising has become a significant income stream for the company's services division.
Users can reduce ad visibility via Settings → Privacy & Security → Apple Advertising, but this does not guarantee removal of all ads across the system.
Such changes may alter the user experience within the iOS ecosystem and prompt Apple to revisit its services strategy, with the possibility of additional control tools or more flexible opt‑out mechanisms appearing in the future.
