AMD Radeon overtakes Nvidia GeForce in US Amazon sales

AMD has managed to surpass its main rival Nvidia in terms of graphics card sales on the popular US platform Amazon for the first time in history. This was reported by TechEpiphany, an analytical project that regularly tracks the sales statistics of processors and graphics accelerators on the marketplace.

• AMD beats Nvidia in graphics card sales on US Amazon for the first time
• The shift is driven by supply shortages and rising prices for GeForce models
• GeForce RTX 5060 Ti jumped from $429 to over $700 on retail
• Radeon RX 9070 XT sells for about $920 compared to $1700+ for RTX 5070 Ti

Reasons behind AMD success and Nvidia issues

One of the primary catalysts for AMD's historic achievement has been the weakening of Nvidia's position in the consumer hardware segment. According to reports and rumors, the corporation is cutting back on the production of gaming graphics cards to prioritize AI accelerators instead. Earlier reports also indicated a potential halt in the manufacturing of flagship GeForce RTX 5090 and RTX 5080 models, tightening market supply.

This reduction in actual supply has immediately impacted retail price tags. For instance, the GeForce RTX 5060 Ti with 16GB of memory, which was released in April 2025 with a recommended retail price of $429, is currently priced above $700 on Amazon. A similar trend is visible across other popular configurations, including the RTX 5060, RTX 5070, and RTX 5070 Ti.

Pricing strategy and buyer choices

AMD Radeon graphics adapters have also experienced some price increases amid overall market conditions, but the surge has been significantly less severe. A prime example is the Radeon RX 9070 XT, a direct competitor to the GeForce RTX 5070 Ti, which can be found on Amazon for approximately $920.

Meanwhile, the cost of most available variants of the RTX 5070 Ti has already surpassed the $1,700 mark. Such a massive price gap makes AMD's offerings vastly more appealing to everyday consumers and PC enthusiasts who build custom gaming rigs independently.

What this means for the market

This situation clearly demonstrates how tech giants shifting their focus toward artificial intelligence can dramatically reshape consumer market dynamics. For gamers and PC builders seeking alternatives when Nvidia pricing becomes prohibitive, Radeon's market presence receives a substantial boost. As supply constraints on the GeForce lineup persist, AMD secures a unique window of opportunity to strengthen its position.