Apple captured half of global smartphone revenue in Q3

According to a new report from Counterpoint Research, Apple has recorded its highest-ever global smartphone revenue share for a third calendar quarter. The company successfully captured half of the entire industry's revenue during the period, cementing its dominant financial position.

• Apple captured 50% of the global smartphone market revenue in Q3.
• The average selling price (ASP) for an iPhone reached an all-time high of $1,031.
• Samsung ranked second in revenue with 19%, followed by Xiaomi, OPPO, and vivo.
• Shipment share gap between Samsung and Apple narrowed to 22% and 21% respectively.

iPhone ASP Growth and Pricing Power

Counterpoint's Research Director Tarun Pathak noted that the iPhone 18 Pro series contributed significantly to Apple's average selling price growth, which jumped 19% year-over-year to $1,031. Despite launching late in the quarter, higher launch prices and increased rates on older models helped drive strong revenue growth. Apple demonstrated pricing power by absorbing rising memory costs without denting demand.

Competitor Performance in Q3

While Samsung maintained its lead in global smartphone shipments at 22%, its gap with Apple narrowed, as Apple secured 21% of shipments. In terms of revenue, Samsung came in second with 19%, trailed by Xiaomi at 6%, OPPO at 5%, and vivo at 4%.

Industry Implications

The findings highlight Apple's resilience and robust profitability within a challenging market environment. For the broader industry, it proves that consumer demand for high-end flagship devices remains exceptionally strong despite rising component and manufacturing costs.