Mark Cuban says Facebook knowingly runs AI deepfake scam ads with billions in revenue

Billionaire investor Mark Cuban has spoken out against Meta, stating that the tech giant knowingly runs AI-generated deepfake scam advertisements featuring his likeness. According to Cuban, platforms like Facebook allow scammers to target vulnerable users despite clear warning signs.

• Mark Cuban frequently receives inquiries about a fake $294 diabetes cure he never endorsed.
• Internal documents reveal Meta expected around $16 billion from scam and prohibited ads in 2024.
• Meta's safety protocols required automated systems to be 95% certain an account was fraudulent before issuing a ban.

Internal Documents Reveal Scale of Fraud Revenue

Reports based on internal Meta documents indicate that the company anticipated roughly $16 billion, or about 10% of its 2024 revenue, to stem from ads promoting scams and prohibited products. Users across Meta platforms were reportedly exposed to approximately 15 billion higher-risk ads on a daily basis.

Safety staff within the company estimated that Meta's platforms contributed to about a third of all successful online scams in the United States. Furthermore, automated systems required a 95% confidence threshold to ban an advertiser, allowing suspected scammers below that margin to continue running ads by paying higher rates.

Meta's Response and Regulatory Attention

Meta spokesperson Andy Stone defended the company, stating that the internal documents provided a selective view of their operations. He noted that user complaints regarding scam ads dropped by 58% over an 18-month period and that Meta removed over 134 million scam ads in 2025. Meanwhile, regulatory bodies such as the SEC have initiated inquiries into the company's advertising practices.

The Rising Threat of AI Scams for Vulnerable Users

The rapid rise of AI deepfake advertisements has created unprecedented security challenges, particularly for older demographics. Federal Bureau of Investigation data highlights billions of dollars in losses among senior citizens due to online investment and customer support scams involving artificial intelligence.

For digital platforms and businesses, these developments emphasize the growing necessity of robust content moderation and consumer protection. Experts advise exercising extreme caution when encountering celebrity endorsements on social media and independently verifying products before making purchases.