Mark Cuban: Facebook knowingly runs AI deepfake scam ads and makes billions

Known billionaire investor Mark Cuban recently revealed he frequently receives inquiries about a fake $294 diabetes cure supposedly sold by him. In reality, these promotions are AI-generated deepfakes using his face and voice to deceive unsuspecting users on Facebook.

• Mark Cuban receives weekly inquiries regarding a fake $294 diabetes cure he never sold.
• Internal Meta documents from late 2024 and 2025 revealed the company expected around $16 billion from scam and prohibited ads.
• Meta's automated safety systems require a 95% certainty threshold before banning a suspected fraudulent advertiser.

Internal Documents Reveal Massive Fraud Revenue

According to reports from late 2025 based on internal Meta documents, the tech giant projected that roughly $16 billion, or about 10% of its annual revenue, could come from ads pushing scams and prohibited items. Users across Meta applications were reportedly exposed to approximately 15 billion higher-risk ads daily, demonstrating the scale of the issue.

Safety staff at Meta estimated in early 2025 that the platform's systems played a role in roughly one-third of all successful scams in the United States. To combat this, the company's automated filters required an account to be flagged with at least 95% certainty of fraud before implementing a ban, while lower-scoring accounts were simply permitted to pay higher rates to keep running ads.

Meta Response and Regulatory Scrutiny

In response to the reports, Meta spokesman Andy Stone stated that the internal documents presented a selective and distorted view of the company's approach to fraud. He noted that user complaints regarding scam ads had dropped by 58% over an 18-month period, and the platform removed over 134 million scam advertisements in 2025 alone. Meanwhile, financial regulators, including the Securities and Exchange Commission, have begun looking into Meta's advertising practices tied to financial fraud.

Growing Threat of AI Scams for Older Americans

The proliferation of AI-driven deepfake advertisements poses a severe financial threat, particularly to older demographics. According to FBI data, Americans aged 60 and older reported losing $7.7 billion to online fraud in 2025, with artificial intelligence playing a direct role in thousands of complaints resulting in hundreds of millions of dollars in losses.

For users and businesses, this situation underscores the critical need for vigilance on social media platforms. Security experts advise treating any celebrity-backed advertisement on social media feeds with extreme skepticism and utilizing independent verification before purchasing products online.