RuStore updates its gaming recommendation system with artificial intelligence
RuStore has implemented new AI algorithms for game and app recommendations, doubling the number of game installations on the platform.
The RuStore team has significantly upgraded its personal recommendation system for games and applications using artificial intelligence technologies. Following the integration of these new algorithms, the number of game installations in the store has doubled. This announcement was made by RuStore Technical Director Artem Anin at the Kazan Digital Week conference.
Key highlights and metrics of the platform update: - Game installations doubled following the deployment of the new AI-driven algorithms. - Vector-based semantic search is now used by every fifth visitor to the digital store. - The current catalog features over 110,000 apps and games from developers across 70 countries. - Monthly active audience in Russia alone currently exceeds 73 million users.
Personalized recommendations and gaming categories The upgraded recommendation engine analyzes user installation history, page views, and overall behavioral patterns. Based on these insights, the store compiles customized content selections for every individual. In the dedicated «What to play» section, users can easily select their favorite genres and receive tailored game suggestions instantly.
Semantic search and automated review moderation To improve app discovery, RuStore utilizes advanced vector technology allowing users to search not just by exact keywords, but by the conceptual meaning of their queries. This assists users who cannot recall exact titles. Additionally, the platform has improved mechanisms to detect bots and artificial rating inflation, while introducing neural network-generated review summaries directly on app cards.
Ecosystem reach and platform availability RuStore currently offers a vast library of applications while supporting devices running on Android, HarmonyOS, and Aurora OS. The continuous implementation of machine learning tools ensures a robust, secure, and highly personalized experience for millions of everyday smartphone users and independent software developers alike.
Source: iXBT.com
